Growth System Plan — Active customer generation

What's delivered every month

Ongoing CRO optimization: monthly review of forms, CTAs, load speed and user behavior (GA4)
Up to 2 campaign-specific landing pages per active campaign (Google Ads or Meta), designed for conversion
Minor content updates to the site (new services, pricing, text, photos)

Monthly keyword research: 10-15 terms with real potential for the business
1 SEO-optimized blog post per month (600-900 words) published on the client's site
Basic link building: business directory, active Google Business Profile, local references
Google Ads management: campaigns up to €1,500/mo of ad spend (the client pays the ad spend directly to Google)
Monthly report: keyword ranking, clicks, impressions, cost per lead, comparison to previous month

Monthly strategy: editorial calendar with topics, formats and dates for client approval
12 pieces of content/month distributed across LinkedIn and Instagram
2 to 4 Reels or short videos per month (scripted, edited, subtitled)
Copywriting for all text: posts, captions, hashtags, alt text
Post scheduling and management
Basic monitoring and response to comments and direct messages (within 24 business hours)

Month	What we work on	Expected results (not guaranteed)
Month 1	Audit, account setup, first campaigns, first posts	Active presence, initial traffic data
Month 2	Optimization based on month 1 data, content on rhythm	First local SEO rankings, initial leads from Ads
Month 3	Consolidation, A/B testing, strategy adjustment with real results	Steady flow of leads, visibility on target keywords
Month 4+	Scale what works, cut what doesn't	Sustained, predictable growth

Access: within the first 5 business days the client must provide access to GA4, Search Console, Google Ads, social media and domain. Without access, execution cannot begin.
Content approval: the client has 3 business days to approve the monthly calendar and each deliverable, or we proceed with what's scheduled.
Ad spend: a minimum recommended budget of €300-500/month on Google Ads for visible results. About • manages the campaigns but does not fund the ad spend.
Minimum contract: 3 months (SEO needs that minimum to show measurable organic results). Ending early means paying the remaining months of the agreed minimum.
Termination notice: 30 days' notice to not renew. Without notice, the contract renews automatically for 1 month.
Strategic direction changes: a major change (new market, product or audience) mid-contract starts a new 90-day plan from that point.